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How to Drive Profitability in Ecommerce: Making Your Marketing Spend Work Smarter
May 05, 2025
How to Drive Profitability in Ecommerce: Making Your Marketing Spend Work Smarter
Socials_Australia Ecommerce Landscape_li_blog@2x
Mar 24, 2025
February 2025 eCommerce Trends & Insights
Website tile 1920 x 1080 (1)
Feb 10, 2025
Australian Marketplace Shake-Up: Amazon Thrives, Catch Closes, and Chinese Platforms Face Challenges
ecommerce trends 2021
Feb 10, 2025
The Future of eCommerce in Australia: Key Trends to Watch in 2025
Tik Tok logo slanted on it's side - Pattern
Dec 11, 2024
Is TikTok Shop Coming to Australia? Everything You Need To Know!
1P vs 3P
Dec 05, 2024
Amazon 1P vs. 3P: Pros & Cons Brands Need to Know
How to Drive Profitability in Ecommerce: Making Your Marketing Spend Work Smarter
Sep 24, 2024
Can You Optimise Your Site for ChatGPT?
How To Engage Customers Through Organic Social - Pattern1
Aug 28, 2024
How To Engage Customers Through Organic Social
Blog_Brand_Growth_and_Control_on_Amazon_V02
Jul 01, 2024
Webinar: Accelerate on Amazon: Essential Tactics for Brand Growth and Control
Digital Marketing Trends for June 2024
Jun 27, 2024
Digital Marketing Trends for June 2024
Blog_How_Amazon_is_Disrupting_Australian_Retail_V02_b
Jun 24, 2024
Webinar: How Amazon is Disrupting Australian Retail
Why you should be running Lead Generation campaigns on Social
Jun 06, 2024
Why You Should Be Running Lead Generation Campaigns on Social
Our Top Current Digital Marketing Trends for May 2024 - 5
May 21, 2024
Our Top Current Digital Marketing Trends for May 2024
BlogHeader_GA4Tricks_V1
May 14, 2024
Must-Know GA4 Tricks for Ecommerce Brands
Blog_AU_Short-Form-Video
May 10, 2024
Could TikTok Notes be Instagram’s New Competitor? Here’s how.
Google’s Cookieless Future & How Brands Can Navigate
Apr 29, 2024
Google’s Cookieless Future & How Brands Can Navigate
BlogHeader_UARemoval_V3
Apr 22, 2024
Google Plans to Remove Universal Analytics Data & Pattern’s Solution
Cutting-Edge Marketing Innovations for Modern Retailers2
Apr 04, 2024
Cutting-Edge Marketing Innovations for Modern Retailers
Our Top Current Digital Marketing Trends 1 (2)
Mar 28, 2024
Our Top Current Digital Marketing Trends
Top 5 Tips For Engaging Instagram Reels
Feb 21, 2024
Top 5 Tips For Engaging Instagram Reels
How to Drive Profitability in Ecommerce: Making Your Marketing Spend Work Smarter
Feb 19, 2024
Navigating the Future of Paid Search: Top 5 Priorities for 2024
Socials_Australia Ecommerce Landscape_li_blog@2x
Jan 26, 2024
Major Shifts Predicted in Australia's Ecommerce Landscape for 2024
Thankyou Launches New DTC Ecommerce With Pattern
Jan 23, 2024
Thankyou Launches New DTC Ecommerce With Pattern
Why are Blogs Recommended for SEO
Dec 27, 2023
Why are Blogs Recommended for SEO in 2024?
Pattern AU SEO team photo standing together
Dec 20, 2023
Boosting Strand’s Organic Performance With a Winning Content Strategy
Image of a computer on a desk in front of a monitor - Pattern AU
Dec 13, 2023
How Marketplace Growth Aiding Brand Discoverability
Pattern Australia - Cyber 2023 Performance Insights - December 2023
Dec 08, 2023
How Pattern Australia Drove Over $50 Million In Sales Over Cyber 2023
Tough Times Aussie Brands Need a Multi-Channel Strategy
Dec 01, 2023
Tough Times? Aussie Brands Need a Multi-Channel Strategy
What Ecommerce Brands Need to Understand about Cross-Docking Today
Nov 21, 2023
What Ecommerce Brands Need to Understand about Cross-Docking Today
How in control of your brand are you
Nov 17, 2023
How in control of your brand are you? Strategies to address unauthorised resellers
ROAS vs MER
Nov 09, 2023
ROAS vs MER? Which is Better?
5-crucial-steps-international-strategy
Oct 27, 2023
How Australian Brands Can Expand Internationally via Marketplaces
Global_insights_Spotlight_on_Amazon_in_emerging_markets
Oct 27, 2023
Why Don't Australian Brands Sell on Marketplaces?
Pattern and Google Retail Roadshow 2
Oct 02, 2023
Pattern x Google Roadshow Peak Planning Event
amazon prime
Aug 20, 2023
Amazon Prime Timeline: 2005-Present
Funnel leading down to conversions
Aug 18, 2023
5 Ways to Increase Product Listing Conversions on Amazon
Add to cart button
Aug 18, 2023
Why Does Buy Box Suppression Happen & How Can You Stop it?
BlogHeader_Finding_Trade_Partner_for_APAC
Jul 14, 2023
2 Ways Your Trade Partner Will Help Your Brand Gain Traction in APAC
trustworthy-APAC-trade-partner
Jul 14, 2023
3 Signs it’s Time to Find a Trustworthy Distributor
4 Ways To Use AI for Content Optimisation - Pattern 13
Jul 06, 2023
4 Game Changing Ways To Use AI for Ecommerce Content
5-crucial-steps-international-strategy
Jun 29, 2023
5 Crucial Considerations When Building Your Global Marketplace Strategy
Challenges-for-Trading-in-South-East-Asia
Jun 20, 2023
4 Challenges Brands Face Selling in SE Asia
selling-on-coupang
Jun 16, 2023
3 Reasons Brands Should Consider Selling on Coupang
trade-partner-in-apac
Jun 16, 2023
5 Ways Trade Partners Accelerate Brands in the Asia-Pacific Region
What does the change from Universal to GA4 mean for my brand 3
Jun 12, 2023
What does the change from Universal to GA4 mean for your brand?
BlogHeader_Keep_Inventory_Lean_V01
May 05, 2023
How Strategic Campaign Restructuring Can Transform Your Amazon Advertising
Top 5 Priorities for Navigating Paid Search
Apr 24, 2023
How And Why To Optimise Your Google Shopping Feed
Our Guide to Influencer Marketing for Ecom Brands
Apr 17, 2023
Our Guide to Influencer Marketing for Ecom Brands
BlogHeader_KeepInventoryLean_V01
Apr 03, 2023
Why You Need Marketplaces More Than Ever In 2023
Blog_AU_Short-Form-Video
Mar 28, 2023
What To Expect From Social Commerce In 2023
My project
Mar 09, 2023
Pattern Australia Takes the Stage at the Unified Summit
International Women’s Day- Interview with the Women of Pattern Australia
Feb 15, 2023
International Women’s Day: Interview with the Women of Pattern Australia
Improve Amazon Advertising Strategy
Jan 27, 2023
Improve Your Amazon Advertising Strategy With One Simple Metric: True RoAS
How to Use ChatGPT Effectively for Content Marketing
Jan 19, 2023
How to Use ChatGPT Effectively for Content Marketing
10 ways to improve your popup and increase conversions
Jan 02, 2023
10 ways to improve your popup and increase conversions
Why Content Calendars Need to Be Part of Your SEO Strategy
Dec 26, 2022
Why Content Calendars Need to Be Part of Your SEO Strategy
Beginner’s Guide to SMS Marketing
Dec 19, 2022
Beginner’s Guide to SMS Marketing
Why Amazon Australia Needs to Be Part of a Brand's Channel Plan
Dec 12, 2022
Why Amazon Australia Needs to Be Part of a Brand's Channel Plan
4 Key Considerations For A Winning International Ecommerce Strategy
Dec 05, 2022
4 Key Considerations For A Winning International Ecommerce Strategy
digital transformation
Dec 05, 2022
How to Approach a Successful Digital Transformation for your Business
The Importance of YouTube Advertising in 2021
Dec 05, 2022
Australia – The Importance of YouTube Advertising in 2021
ecommerce accelerator vs aggregator
Dec 01, 2022
Ecommerce Accelerator vs. Aggregator
ecommerce acclerator vs agency
Nov 29, 2022
Ecommerce Accelerator vs. Agency: What Makes Them Different?
How to Use SEO Keyword Trends to Increase Revenue
Nov 28, 2022
How to Use SEO Keyword Trends to Increase Revenue
Ellie Dolphin, Brand Manager- People of Pattern
Nov 24, 2022
Ellie Dolphin, Brand Manager: People of Pattern
Shopper trends and growth opportunities for brands in the United Arab Emirates
Nov 24, 2022
Shopper trends and growth opportunities for brands in the United Arab Emirates
Amazon A+ content
Nov 22, 2022
Amazon A+ and Premium A+ Content: Pros and Cons Brands Need to Know
Why Should Your Brand Be On TikTok
Nov 14, 2022
Why Should Your Brand Be On TikTok?
ideal Amazon advertising
Nov 10, 2022
3 Executive Tips to Determine Your Ideal Advertising Cost of Sales (ACoS) on Amazon
ICONIC london and pattern
Nov 09, 2022
How ICONIC London’s Sales Increased 31% Year Over Year with Pattern
What’s the Difference between Amazon 1P vs 3P
Nov 07, 2022
What’s the Difference between Amazon 1P vs 3P?
accelerate your performance
Oct 31, 2022
How to Accelerate your FY23 Performance
How To Accelerate Your CRM Growth for Peak
Oct 25, 2022
How To Accelerate Your CRM Growth for Peak
Transforming CX with Principal Consultant Tania Knight
Oct 24, 2022
Transforming CX with Principal Consultant Tania Knight
Guide to SEO for Video Content
Oct 19, 2022
Guide to SEO for Video Content
Do You Know the True Costs of Amazon
Oct 11, 2022
Do You Know the True Costs of Amazon 1P?
Why Brand Discovery Begins on Marketplaces Today
Oct 11, 2022
Why Brand Discovery Begins on Marketplaces Today?
Top Insights For Global Brands From Pattern’s Amazon UK Shopper Research 2022
Oct 10, 2022
Top Insights for Global Brands from Pattern’s Amazon UK Shopper Research 2022
Amazon advertising
Oct 04, 2022
What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads
Top 5 Ways to Prepare For Peak With Google Ads
Sep 26, 2022
Top 5 Ways to Prepare for Peak with Google Ads
ecommerce consultant
Sep 20, 2022
4 Ecommerce Marketplace Consultant Must-Haves
The 3 Tmall Metrics That Every Brand Needs to Know
Sep 15, 2022
The 3 Tmall Metrics That Every Brand Needs to Know
Desiree Wong, Sr Ecommerce Consultant, Mandy Guo & Ariel Tsai, Brand Managers- People of Pattern
Aug 23, 2022
Desiree Wong, Sr Ecommerce Consultant, Mandy Guo & Ariel Tsai, Brand Managers: People of Pattern
Top Findings From Our Amazon Germany Shopper Research 2022
Aug 15, 2022
Top findings from our Amazon Germany shopper research 2022
The Ecommerce Equation- 4 Levers CEOs Use to Drive Marketplace Revenue
Aug 12, 2022
The Ecommerce Equation: 4 Levers CEOs Use to Drive Marketplace Revenue
Amazon sponsored products feature
Aug 11, 2022
How Amazon Sponsored Products Boost Brand Revenue
Pattern insights
Aug 08, 2022
Global insights: Spotlight on Amazon in Emerging Markets
how to fix poor product listing
Aug 02, 2022
How Poor Product Listings Damage Your Brand on Amazon
2 Things Brands Can Start Doing Now to Raise Your Amazon Rankings
Jul 28, 2022
2 Things Brands Can Start Doing Now to Raise Your Amazon Rankings
China trade partner tips
Jul 26, 2022
5 Things to Look for in a China Trade Partner
Amazon best seller badge
Jul 21, 2022
How the Best Seller Badge Increases Amazon Sales for Your Brand
Colin Boucher, Senior Performance Department Director- People of Pattern
Jul 20, 2022
Colin Boucher, Senior Performance Department Director: People of Pattern
expanding into china
Jul 14, 2022
Considering Launching Your Brand in China? 3 Ways to Know You’re Ready to Go Global
Peter Boldt-Christmas, Senior Strategist- People of Pattern
Jun 30, 2022
Peter Boldt-Christmas, Senior Strategist: People of Pattern
Accelerate Summit 2022
Jun 28, 2022
Accelerate Summit 2022: Showcasing the Secret of Successful Ecommerce
optimize the amazon algorithm
Jun 16, 2022
How to Optimize the Amazon Algorithm with 3 Letters
how lifeseasons took back the buy box
May 24, 2022
How LifeSeasons Took Back 91% Control of the Buy Box
How to Stop Price Erosion on Digital Marketplaces
May 17, 2022
How to Stop Price Erosion on Digital Marketplaces
Mitch Park, Director of Product- People of Pattern
May 12, 2022
Mitch Park, Director of Product: People of Pattern
signs your brand is out of control on Amazon
Apr 28, 2022
8 Signs Your Brand Is Out of Control on Amazon
Hamilton Noel, Data Scientist- People of Pattern
Apr 22, 2022
Hamilton Noel, Data Scientist: People of Pattern
how marketing on chinese social channels boost tmall sales
Apr 08, 2022
How Marketing on Chinese Social Channels Helps Western brands Boost Tmall Sales
Elinor Li, Head of Business Unit 1 & Kyle He, Associate Operations Specialist- People of Pattern
Apr 04, 2022
Elinor Li, Head of Business Unit 1 & Kyle He, Associate Operations Specialist: People of Pattern
pattern brand feature
Mar 16, 2022
Build Your Brand Strategy in 3 Steps
Leah Mullard, Head of Distribution- People of Pattern
Mar 10, 2022
Leah Mullard, Head of Distribution: People of Pattern
how to know if Amazon is working
Mar 10, 2022
How to Know if Amazon is Working for Your Brand: 6 Questions to Ask
Chinese new year
Mar 07, 2022
Chinese New Year: A Growing Ecommerce Opportunity
tmall flagship store
Feb 18, 2022
How your Tmall Flagship Store Helps Recruit and Retain Shoppers
People of Pattern Jennie Wilson
Feb 04, 2022
Jennie Wilson, Senior Brand Manager: People of Pattern
People of Pattern Lara Jelowicki
Jan 13, 2022
Lara Jelowicki, International Director: People of Pattern
Is Amazon Subscribe & Save right for your brand
Dec 09, 2021
Is Amazon Subscribe & Save Right For Your Brand?
cananda flag flying
Nov 17, 2021
The Canada Ecommerce Profile
Is Your Brand Ready for Marketplace Expansion?
Nov 10, 2021
Is Your Brand Ready for Marketplace Expansion?
Torsten Schäfer, Country Manager Germany: People of Pattern
Nov 02, 2021
Torsten Schäfer, Director of EU Business Operations: People of Pattern
Everything You Need to Know About Bilibili
Oct 20, 2021
Everything You Need to Know About Bilibili
How to Improve Page Speed to Drive Ecommerce Growth
Oct 11, 2021
How to Improve Page Speed to Drive Ecommerce Growth
predictions for Q4 sales peak in 2021
Oct 11, 2021
Pattern’s Predictions for Q4 Sales Peak 2021
How to start prepping inventory for the peak trading season
Sep 30, 2021
How to Start Prepping Inventory for the Peak Trading Season
What is CRO
Sep 24, 2021
What is CRO?
Singles’ Day China’s Biggest Online Shopping Festival
Sep 22, 2021
Singles’ Day: China’s Biggest Online Shopping Festival
How to Assess Your Marketplace Opportunity
Sep 02, 2021
How to Assess Your Marketplace Opportunity
Tmall campaign
Aug 24, 2021
5 Steps to Creating a Successful KOL Marketing Campaign
Why Reviews Are Important on Amazon
Aug 20, 2021
Why Reviews Are Important on Amazon
Reasons Brands Should be Selling on Marketplaces
Aug 19, 2021
Five Reasons Brands Should be Selling on Marketplaces
Respond to Amazon Negative Reviews
Jul 27, 2021
How to Respond to Amazon Negative Reviews
Amazon Hazmat Review Process- The Why and How
Jul 22, 2021
Amazon Hazmat Review Process: The Why and How
boost Amazon asin discovery
Jul 12, 2021
5 Tips to Boost ASIN Discoverability on Amazon
Tmall’s DSR Score- Why it's Important for Brands
Jul 07, 2021
Tmall’s DSR Score: Why it's Important for Brands
Amazons private label
Jul 02, 2021
The Complete Guide to Amazon’s Private Label Brands
The 3 Keyword Match Types of Amazon Advertising
Jun 21, 2021
The 3 Keyword Match Types of Amazon Advertising
Selling on Lazada Three things consumer brands should consider
Jun 14, 2021
Selling on Lazada: Three things consumer brands should consider
The Three Phases of Online Marketplace Internationalisation
May 26, 2021
The Three Phases of Online Marketplace Internationalisation
Amazon Brand Registry 6 Benefits Your Brand Needs
May 24, 2021
Amazon Brand Registry: 6 Benefits Your Brand Needs
Three Emerging APAC Markets to Enter in 2021
May 12, 2021
Three Emerging APAC Markets to Enter in 2021
what does it cost to sell on Amazon
May 11, 2021
How Much Does it Cost to Sell on Amazon?
amazons choice badge
Apr 05, 2021
How to Get an Amazon’s Choice Badge for Your Products
creating content marketing
Mar 31, 2021
How to Create a Content Marketing Strategy for your Brand
how to market your brand on Amazon
Mar 24, 2021
How to Market your Brand on TikTok
advertising cost of sales
Mar 17, 2021
Advertising Cost of Sales (ACoS) on Amazon: What it is & Why it Matters
an experts guide to sponsored brand video on amazon
Jan 07, 2021
An Expert’s Guide to Sponsored Brand Video on Amazon
sell beauty products on tmall
Dec 09, 2020
How to Profitably Sell Beauty Products on Tmall Global
person discussing business
Dec 09, 2020
Capability Assessments: Detecting Gaps in Digital
leverage sponsored display ads to increase sales
Nov 23, 2020
How to Leverage Sponsored Display Ads to Increase Sales
What Is Enhanced Brand Content (Now A+) on Amazon featured
Nov 02, 2020
What Is Enhanced Brand Content (Now A+) on Amazon?
google vs amazon advertising
Oct 16, 2020
Google vs. Amazon Advertising: What's the Difference?
The World’s Top 5 Fastest Growing Ecommerce Markets
Sep 07, 2020
The World’s Top 5 Fastest Growing Ecommerce Markets
Amazon brand halo sales from advertising
Sep 04, 2020
Amazon Brand Halo Sales from Advertising: How it Works
ebay box on floor
Sep 03, 2020
How Selling on eBay Can Help Drive Incremental Revenue for your Brand
Pet Supplies on Amazon
Aug 26, 2020
Expert Tips For Brands Selling Within The Pet Supplies Category on Amazon
metrics to consider when advertising in a new market
Aug 21, 2020
4 Metrics to Consider When Advertising in a New Market
Why Brands Should Create A Roadmap For Growth
Aug 06, 2020
Why Brands Should Create A Roadmap For Growth?
Tmall Marketing How to Drive Traffic to your Tmall Store
Jul 28, 2020
Tmall Marketing: How to Drive Traffic to your Tmall Store
Tips for Selling Beauty on Amazon
Jul 14, 2020
Tips for Selling Beauty on Amazon
What Western Brands Can Learn From Livestreaming in China
Jul 08, 2020
What Western Brands Can Learn From Livestreaming in China
What Is Amazon DSP and How Does it Work
Jun 24, 2020
What Is Amazon DSP and How Does it Work?
Why Does Buy Box Suppression Happen & How Can You Stop It
May 28, 2020
Why Does Buy Box Suppression Happen & How Can You Stop it?
What Private Equity Needs to Know About Amazon
May 12, 2020
What Private Equity Needs to Know About Amazon
person with credit card on computer
Feb 11, 2020
D2C Website Trading: Where Brands Go Wrong
Amazon product description
Aug 01, 2019
5 Tips for Writing Awesome Amazon Product Descriptions
China's Little Red Book
Jul 31, 2019
Little Red Book: Understanding Social Commerce in China
How to Become an Amazon 3P Seller
Mar 12, 2019
How to Become an Amazon 3P Seller
These 10 Amazon Storefronts Will Give You Serious Marketplace Envy
Nov 01, 2018
Amazon Storefronts That Will Give You Serious Marketplace Envy
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