pattern ecommerce consulting international expansion scaled

International Ecommerce Expansion

Embarking on an international expansion is a monumental step for any brand, one that promises both immense potential and unique challenges. At Pattern, we can help you chart a digital-first path to global success, ensuring your brand not only crosses borders but also wins hearts, minds, and market share.

pattern ecommerce consulting international expansion scaled
ROAS vs MER Which is Better

Best in Class Market Assessment

International expansion projects typically begin with a comprehensive market assessment, where we employ a multifaceted lens to evaluate the most fertile grounds for your brand’s global flourish. 

We analyse a range of macro factors such as the target audience demographics, cultural nuances, prevalent shopping channels, currency, language and delivery preferences, as well as the competitive landscape. Our goal is to pinpoint the markets where your brand’s products and story will resonate the most.

Channel Selection

Next, we navigate the digital landscape to ascertain which channels will be your brand’s best conduits to reach your new international audience. We assess whether a direct-to-consumer ecommerce website or marketplaces would be the ideal platform to showcase your offerings.

Our experts then prioritise which channels to conquer first, forming a clear, strategic sequence of launch.

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International Expansion Launch Plan

But our support doesn’t stop at planning. We roll up our sleeves and delve into the nitty-gritty of developing an all-encompassing digital-first international launch plan tailored for your selected market. This plan encompasses everything from resourcing and platform selections to digital marketing investments, ensuring every base is covered and every opportunity seized.

We will also devise channel-specific action plans, outlining all the jobs to be done for a successful channel launch. From content creation to customer service setup, logistics and legalities, we leave no stone unturned. Plus, we provide you with topline cost estimates, so you can make informed decisions that align with your budget and aspirations.

Utilise Our Global Reach

In addition to our strategic and operational support, we are uniquely positioned with offices throughout Asia Pacific, Europe, and the US to provide on-the-ground support for your brand. Our global presence ensures that we are here to help you navigate local market nuances and establish a strong foothold, setting the stage for your brand to not only launch but also win in the market.

If you’re ready to take your brand to exciting new international horizons, let Pattern be your guide. Our International Expansion Projects are tailored to align with the unique needs of your business. Typically, you can anticipate that we will cover the following areas:

1.

Market Assessment

We start by analysing macro factors such as target audience demographics, cultural nuances, shopping channel preferences, and competitors. This allows us to identify the most promising international markets for brand expansion.

2.

Channel Assessment

Pattern will evaluate the potential success of the brand on direct-to-consumer ecommerce websites vs. marketplaces. Based on this review, we then prioritise which channels to launch on first.

3.

Digital-First Launch Plan Development

We will develop an overall digital-first launch plan for the selected market. This include details on resourcing, platform selection, and digital marketing investments.

4.

Channel-Specific Action Plan

Pattern will create an action plan for launching on each selected channel. This outlines all necessary jobs to be done, such as content creation, digital marketing channel setup, customer service and logistics.

5.

Cost Estimation

We can provide high level cost estimates for each aspect of the launch plan, ensuring that the client can make informed budgeting decisions.

6.

Implementation Support (Optional)

We can also provide additional support and resources for executing the launch plan, allowing us to monitor and report on key metrics to ensure that you successfully establish your presence in the new market.

Ongoing Expert Ecommerce Support

Our journey with you doesn’t have to end when the International Expansion Project is delivered.

We understand that sometimes, the road to success requires more than just a map. That’s why we can offer our ongoing support to help you deliver specific projects outlined in your international growth roadmap. Whether it’s a lack of capacity or a need for specialised capabilities, we’ve got you covered.

Experienced Hands-On Professionals

They’ve honed their skills in the heat of action, and they know precisely what it takes to propel a brand from the ordinary to the extraordinary in the digital arena.

Their insight, forged from years of hands-on experience, is an invaluable asset that we offer to you. With their wisdom guiding your journey, your path to ecommerce success can evolve from a possibility to a reality.

Senior Ecommerce Leaders for Your Brand

Our team of ecommerce consultants isn’t just skilled; they bring with them a rich tapestry of experience, having occupied senior ecommerce leadership positions at some of the world’s most renowned global brands and retailers.

They have been in the trenches, faced the challenges, and celebrated the victories that come with driving digital transformation and massive ecommerce channel growth.

Accelerate Your Ecommerce

Let your ecommerce channel be a beacon of success in the digital marketplace. Partner with Pattern, and let us guide you on a journey to growth, prosperity, and unparalleled digital dominance.

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