Pattern
Pattern

MEET OUR TEAM

Australia Executive
Leadership

Our growing team of global ecommerce experts in Australia works together as a seamless
unit to ensure our brands’ profitable ecommerce growth.

Australian Leadership

MerlineMcGregor

Merline McGregor

MANAGING DIRECTOR AUSTRALIA / NEW ZEALAND

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Dan Richardson

Dan Richardson

DIRECTOR OF SALES JAPAC

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Stacey Hyland

Stacey Hyland

DIRECTOR

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Sean Walsh

Sean Walsh

DIRECTOR

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KatherineColeman 2 scaled

Kathryn Coleman

HEAD OF CUSTOMER MARKETING

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International Leadership

mel

Melanie Alder

CO-FOUNDER / CHIEF STRATEGY OFFICER

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david wright

Dave Wright

CO-FOUNDER / CEO

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brett

Brett Bardsley

CHIEF INTERNATIONAL OFFICER

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vic

Victoria Henderson Bowers

CHIEF TRANSFORMATION OFFICER / CHIEF OF STAFF TO THE CEO

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jason

Jason Beesley

CHIEF FINANCIAL OFFICER

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nilesh

Nilesh Biniwale

GENERAL MANAGER INDIA

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missy

Missy Johnson

CHIEF PEOPLE OFFICER

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arthur

Arthur Cheung

MANAGING DIRECTOR OF ASIA

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rob

Rob Hahn

CHIEF OPERATING OFFICER

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jlb

John LeBaron

CHIEF REVENUE OFFICER

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david

David Quaife

GENERAL MANAGER MENA

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chirs

Chris Baird

CHIEF MARKETING OFFICER

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david scaled

David Jennison

MANAGING DIRECTOR, EUROPE

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hugh

Hugh Hinkson

CHIEF COMMERCIAL OFFICER

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jason 1

Jason Wells

CHIEF TECHNOLOGY OFFICER

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Let’s accelerate together! Our acceleration experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.

Merline McGregor

MANAGING DIRECTOR AUSTRALIA / NEW ZEALAND

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Merline McGregor leads our Australian business at Pattern. Merline manages our teams based in Sydney and Melbourne as well as supporting global client projects. Merline has worked with retailers to drive their digital marketing and customer acquisition strategies successfully to market. Specializing in strategy, international commerce, and customer engagement and loyalty, Merline has held senior roles with some of Australia’s largest global retailers such as Mimco and Forever New. Prior to Pattern, Merline ran her own digital agency, working with iconic fashion brands including Calibre, Review, Metalicus, G-Star, and Love&Lustre. Merline has a postgraduate degree in Psychology and Statistics as well as a master’s degree in Media and Communications.

Dan Richardson

DIRECTOR OF SALES, JAPAC

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Dan is responsible for connecting Australia’s leading retailers and brands with our first-class team of Ecommerce specialists to drive profitable and sustainable growth for them both at home and internationally. Dan has over 25 years of commercial experience and has spent the last 13 years working in digital marketing agencies in both the UK and Australia. During that time, Dan has worked with brands such as Apple, Nestle, L’Occitane, The Athlete’s Foot, Havaianas and Fantastic Furniture to create game changing Ecommerce strategies.

Stacey Hyland

DIRECTOR

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Stacey is one of the senior leaders in our Australian team. Specialising in Ecommerce and digital customer experience, she has worked as a senior Ecommerce specialist in retail, lifestyle, and FMCG industries for brands such as Dreamworld, Unilever, and OPSM. Prior to joining Pattern, Stacey co-founded her own Ecommerce grocery flash sale site, Off Your Trolley. She holds a degree in Commerce, Marketing & Management from Bond University.

Sean Walsh

DIRECTOR

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Specialising in ecommerce strategy, supplier selection, user experience, internationalisation, and business transformation, Sean Walsh has more than a decade of experience in ecommerce, running both domestic projects for Australian brands, and supporting their digital expansion to overseas markets. Before joining Pattern, Sean spent seven years at the SurfStitch group where he held several senior technology and operational positions. He is a qualified PRINCE2 Practitioner and attended the University of Canberra.

Kathryn Coleman

HEAD OF CUSTOMER MARKETING

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Kathryn joined the team in 2019 with her extensive local and international experience in CRM, loyalty and marketing. Having worked for well-known brands such as Topshop, French Connection and Sportscraft, Kathryn brings her customer focused and analytical thinking to our clients and to our Pattern Australia Business where she leads the marketing function.

Melanie Alder

CO-FOUNDER / CHIEF STRATEGY OFFICER

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For Pattern’s first five years, Melanie Alder managed the company’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to become the No. 1 third-party seller on Amazon, globally. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion.

Dave Wright

CEO / CO-FOUNDER

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Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.

Brett Bardsley

CHIEF INTERNATIONAL OFFICER

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As Chief International Officer, Brett leads the go-to-market and e-commerce strategies in Pattern’s international markets across Asia, Australia, Europe and Middle East. Prior to this role, Brett oversaw Pattern’s Advertising and Creative teams, driving incremental demand and conversion for hundreds of brands. Prior to joining Pattern, Brett led the Sonicare toothbrush brand for North America, and oversaw global product development for Amsterdam-based Philips.

Jason Beesley

CHIEF FINANCIAL OFFICER

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Jason Beesley brings more than 20 years of global finance, operations, and strategy experience with public companies to his role as CFO at Pattern. Prior to joining the company, Jason served as CFO in London for NBCUniversal’s International division, where he ran multibillion-dollar global businesses and worked on the $36 billion acquisition and integration of Sky. He previously held multiple senior financial leadership roles at NBCUniversal and General Electric, based in the United States and overseas. Jason graduated with a bachelor’s degree in economics from Brigham Young University.

Nilesh Biniwale

MANAGING DIRECTOR OF INDIA OPERATIONS

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Nilesh Biniwale brings around 25+ years of experience in Software engineering & leads our Pattern India team in capacity as the Managing Director. His role includes overseeing & managing the operations of the technology development center. He specializes in Product management, Software Engineering Practices, IT Operations, IT Service Management processes. He is also experienced in setting up entrepreneurial ventures to ideate, design and develop technology products. Nilesh’s solid engineering experience comes from being associated with tech Giants like Schlumberger, Allscripts & Microsoft. Along with his graduation degree, he also holds various certifications, like PMP, PMI-Agile Certified Practitioner, ITIL Expert & is also a Certified Coach (ACC) by the International coaching federation.

Arthur Cheung

MANAGING DIRECTOR OF ASIA

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Arthur Cheung leads Pattern’s Asia Pacific business, working with both Hong Kong and Chinese businesses. He also supports our clients around the world who need assistance to negotiate the Chinese market. Based in Hong Kong, Arthur has more than 20 years of experience in senior ecommerce and ICT roles, working directly for brands and as a consultant. Prior to joining Pattern, Arthur was a Partner Consultant with WiseSmart Consultants specializing in ecommerce business strategy and supporting digital start-ups such as Vcare Company Limited. He has also worked as a Senior Consultant for the Hong Kong Productivity Council and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. He holds a Master of Arts degree specialized in Information Systems Development from City University of Hong Kong.

Rob Hahn

CHIEF OPERATING OFFICER

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Rob Hahn brings more than a decade of executive experience in operations, robotics, and automated warehousing to his role as Pattern’s Chief Operating Officer (COO). Hahn joined Pattern from Whitebox where he served as COO and built the company’s global fulfillment network from the ground up. Previously, Hahn served as a senior leader at Amazon where he pioneered the company’s automated fulfillment centers, driving the successful integration of robotics and global expansion of the company’s logistics services.

John LeBaron

CHIEF REVENUE OFFICER

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John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

David Quaife

GENERAL MANAGER MENA

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David Quaife runs Pattern’s Middle East and North Africa division based in Dubai. He has considerable expertise in creating seamless customer journeys across online and offline touchpoints for consumers in the Middle East region, having worked for two of its major retail players. He joined Pattern in October 2018 from Landmark Group, where he was Head of Omnichannel at Home Centre with responsibility for the retailer’s entire digital strategy including ecommerce, digital marketing, and in-store digital. Prior to this he was Head of Ecommerce for Alshaya’s Mothercare business with responsibility for its online presence in both the Middle East and Russia, including owning the P&L for both sites. Earlier in his career, David spent a decade working in the U.K. for retailers such as Amazon and Dixons Carphone.

Jason Wells

CHIEF TECHNOLOGY OFFICER

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Jason Wells brings a decade of software development and analytics experience to his role as CTO of Pattern. Prior to launching Pattern’s software platform in 2014, he previously held a variety of positions from Business Intelligence Engineer to Software Architect for a large global organization. His product-focused expertise in software, analytics, and infrastructure allows him to effectively manage strategic initiatives as well as daily technology operations. Jason received his bachelor’s degree in Information Technology from Brigham Young University.

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