MEET OUR TEAM
unit to ensure our brands’ profitable ecommerce growth.
MEET OUR TEAM
Specialising in ecommerce strategy, supplier selection, user experience, internationalisation, and business transformation, Sean Walsh has more than a decade of experience in ecommerce, running both domestic projects for Australian brands, and supporting their digital expansion to overseas markets. Before joining Pattern, Sean spent seven years at the SurfStitch group where he held several senior technology and operational positions. He is a qualified PRINCE2 Practitioner and attended the University of Canberra.
Kathryn joined the team in 2019 with her extensive local and international experience in CRM, loyalty and marketing. Having worked for well-known brands such as Topshop, French Connection and Sportscraft, Kathryn brings her customer focused and analytical thinking to our clients and to our Pattern Australia Business where she leads the marketing function.
Lara Jelowicki works within our international ecommerce practice, supporting retailers as they develop strategies to expand online overseas. Lara has worked in international ecommerce for nine years and has been involved in the launch and trading of 28 localised websites across nine countries, and in no less than eight languages. Her experience and responsibilities include the logistics of import/export, P&L ownership, marketing strategy and trading. Brands she’s worked for include Space NK, Hatley, and Aurora (Coast, Karen Millen, Oasis, and Warehouse). While with Practicology she’s worked with several of our North American clients and also spent time in an interim role for a large fashion brand owner in continental Europe. Lara has a degree in International Development.
Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.
For its first five years, Melanie Alder managed Pattern’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to be the No. 1 third-party seller in the Health & Personal Care category on Amazon. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion into a new headquarters.
Josh Baran is a business leader with over 20 years of experience in the retail and ecommerce space. Prior to his role with Pattern he held senior-level leadership positions in the strategic planning and customer experience functions with several major retailers. His background provides him with unique insight into what is required to accelerate growth for Pattern and our brand partners. Josh holds a degree in Information Systems Management from the University of South Florida.
Torsten Schäfer is our Germany Country Manager & Director of EU Business Operations, and he heads up Pattern’s Munich office. Torsten’s role is pivotal in building strategic partnerships and increasing sales for consumer brands within the German market, as well as surrounding areas in both German-speaking and international markets. Torsten has considerable expertise in ecommerce, most notably at Amazon. Prior to joining Pattern, he spent around 10 years at Amazon retaining senior positions in vendor management, and as Principal Program Manager in which he was responsible for the analysis of profitability, sales, and operational metrics, as well as launching and positioning brands on the marketplace. Torsten began his career as a consultant for Accenture, developing his skills in data analysis and customer consulting. He has an MBA in Technical Business Administration from the University of Stuttgart.
Arthur Cheung leads Pattern’s Asia Pacific business, working with both Hong Kong and Chinese businesses. He also supports our clients around the world who need assistance to negotiate the Chinese market. Based in Hong Kong, Arthur has more than 20 years of experience in senior ecommerce and ICT roles, working directly for brands and as a consultant. Prior to joining Pattern, Arthur was a Partner Consultant with WiseSmart Consultants specializing in ecommerce business strategy and supporting digital start-ups such as Vcare Company Limited. He has also worked as a Senior Consultant for the Hong Kong Productivity Council and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. He holds a Master of Arts degree specialized in Information Systems Development from City University of Hong Kong.