pattern d2c trading scaled

Building Your D2C Strategy

Navigating the vast landscape of direct-to-consumer (D2C) ecommerce can be daunting, but Pattern can guide you every step of the way. Our bespoke strategy-building service is tailored to your brand, ensuring your D2C ecommerce journey is aligned not only with best practices but also the unique voice and values of your brand.

pattern d2c trading scaled
migrations

Understanding Your Brand Identity

We kickstart the process by delving deep into the essence of your brand. What makes the brand unique? Who is your target audience? Our team works closely with you to carve out a brand identity that resonates with your audience, setting the foundation for your ecommerce strategy.

Market Analysis & Competitor Benchmarking

With your brand identity in hand, we turn our attention to the market. Our detailed analysis includes market trends, customer behaviour, and competitor benchmarking. We assess the strengths and weaknesses of your competitors to identify opportunities for your brand to shine.

Transforming CX with Principal Consultant Tania Knight 3
Ecommerce Trading

Channel Selection

Next, we identify the most effective channels for your brand. Should you focus on your own ecommerce website, or are marketplaces like Amazon, eBay and The Iconic more suitable? Our experts weigh the pros and cons to recommend the best channels for your brand.

Product Assortment & Pricing Strategy

Our consultancy extends to product assortment and pricing strategy. We analyse your product range to ensure it meets the needs of your target audience. Our team also helps you devise a pricing strategy that’s competitive yet profitable.

patrick tomasso fMntI8HAAB8 unsplash
pexels-pixabay-35550

Customer Journey Mapping

We meticulously map out the customer journey, pinpointing every touchpoint from awareness to purchase. This helps us identify gaps and opportunities to optimise the customer experience.

Measurement & KPIs

Lastly, we establish key performance indicators (KPIs) to measure the success of your D2C ecommerce strategy. Our team works with you to set realistic, achievable goals that align with your business objectives.

SEO Analytics

THE OUTCOME

Ready to Accelerate Your Brand?

With our expert guidance, your D2C ecommerce strategy will be a blueprint for success, paving the way for your brand to flourish online.

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

Top 5 Tips For Engaging Instagram Reels
Top 5 Tips For Engaging Instagram Reels

Creating social media content that captivates audiences and stops their thumbs scrolling requires a combination of creativity, relevance,...
Top 5 Priorities for Navigating Paid Search
Navigating the Future of Paid Search: Top 5 Priorities for 2024

As the digital landscape continues to evolve at a rapid pace, staying ahead of the curve is paramount for advertisers seeking to maximise...
Socials_Australia Ecommerce Landscape_li_blog@2x
Major Shifts Predicted in Australia's Ecommerce Landscape for 2024

The Australian ecommerce landscape is set to undergo significant changes in 2024. Not only will this significantly change the way that...

Request a Call

Let’s accelerate together. Our marketplace experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.