You finally created the perfect product images and descriptions for your products, and even registered your brand on Amazon. All seems like it’s going peachy… Until Amazon suddenly won’t accept your meticulously curated content.
Getting Amazon to accept your brand-provided content is just one piece of the larger eCommerce puzzle to growth and success. Although it seems like a small problem, it frequently frustrates sellers and their Amazon ecommerce reps when the back-and-forth with Amazon seems to yield few results (especially for brands trying to maintain brand integrity across different eCommerce platforms).
Luckily, Pattern’s brand management team is highly experienced with helping brands maintain a unified, branded presence across all ecommerce platforms. Here are 3 strategies we’ve found are helpful in getting Amazon to accept your branded content.
1. Utilize both Seller Central and Brand Registry Support
Pattern Brand Manager Clark Kleinman said the reasons Amazon won’t accept branded content are varied, and so the solutions to getting Amazon to accept your branded product descriptions or images also depend on the individual situation.
“Seller Central and Brand Registry support cases will suffice in the majority of cases. However, with difficult cases you may need to submit the issue a few different times and by a few different means,” Kleinman said.
Kleinman suggested reaching out to Amazon through a variety of channels—by phone, email, etc. Rather than beating the same dead horse over and over, varying your approach to Amazon could help resolve your case and fix the problematic copy or images quicker.
2. Comply, then change content later
Another strategy that has worked for Kleinman is to simply comply with Amazon’s wishes in the moment and then revisit the listing later to upload the branded content.
“If your content does not meet Amazon’s guidelines, Amazon may flag your ASIN for continual review,” Kleinman said. “Try uploading the content according to Amazon’s suggestions, and then submit your own content the next day. This is often successful.”
While you can frequently push back against Amazon guidelines, you must also learn when to comply. For example, if your product is flagged for containing a prohibited ingredient, you’ll need to comply immediately to ensure Amazon doesn’t restrict your seller account.
3. Check back frequently
Just because Amazon accepted your content today doesn’t mean your content will be showing tomorrow. So how can you keep tabs on thousands of products with their many variations in titles, bullets, images, etc.?
“Pattern has developed tools that allow a brand to monitor and upload content on a daily basis with minimal oversight,” Kleinman notes. “These tools have been a game changer in getting our content to display correctly on Amazon.”
Ultimately, working with Amazon is an imperfect but necessary process if you’re going to win on ecommerce. Pattern’s ecommerce experts can help. Contact us today.