pattern performance marketing strategy

Performance Marketing Strategy

Our best-in-class performance marketing strategy focuses on driving measurable results and achieving your brand’s strategic business goals. We utilise key digital marketing channels such as Google Ads, YouTube, and retargeting platforms to reach your brand’s target audience and grow your clicks and conversions

Our award-winning performance marketing strategies are grounded in data, and aim to deliver a significant return on investment by ensuring all our performance marketing efforts are directly tied to your brand’s specific outcomes. This data-driven approach allows for more informed decision-making and enables us to optimise your campaigns in real-time, ensuring that your marketing budget is being used effectively.

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Paid Search Strategy

Our paid search strategy is fundamental to the success of our wider performance marketing campaigns. Target users at all stages of their journey through effective and engaging paid search ads on Google and Bing.

We utilise the latest campaigns and ad formats, such as Performance Max, Demand Gen, Shopping, and much more to drive quantifiable results for your brand. Our paid search campaigns are measurable, and cost-effective and drive stellar results, no matter the industry your brand is in.

Implementing a well-planned paid search strategy with Pattern can generate highly targeted traffic to your website, resulting in an increase in revenue, conversion rate, and improved overall performance of your online marketing campaigns. Unlike traditional advertising methods, paid search allows for precise targeting based on keywords, demographics, location, and other factors. This ensures that your ads are shown to the right people at the right time, increasing the chances of conversion.

Audiences

In order to target your users effectively, detailed audiences need to be created. At Pattern, we use your website and analytics data, alongside your first-party data, to create comprehensive audiences that convert. Our team then analyses purchase data and insights related to your target audiences to optimise your paid search strategies to reach the right people at the right time.

These audiences are identified based on various factors such as demographics, interests, behaviours, and purchasing habits. By understanding the different audience segments, we can tailor your brand’s paid search campaigns to effectively reach and resonate with these specific groups. This allows for a more targeted and personalised approach, increasing the chances of attracting and converting potential customers.

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Video Advertising

From brand awareness to retargeting, our video advertising strategies can drive high levels of engagement and interactivity with your brand’s target audience. We utilise best-in-class programmatic video advertisements through YouTube, the second-biggest search engine in the world, and Amazon DSP. 

Our video advertising strategy is designed to complement our full-funnel approach to performance marketing, often being used as a key platform for top-of-funnel activity to drive new users to your brand, or bring awareness to product launches or sale campaigns. 

Ultimately, videos have the power to demonstrate product features or services in action, allowing your potential customers to better understand the benefits and how your product can meet their needs.

Retargeting Strategy

Our retargeting strategies aim to re-engage potential customers who have previously interacted with your brand but did not make a purchase or convert. We utilise leading retargeting platforms, such as Criteo, to drive conversions and sales back to your site.

Our retargeting strategy allows your brand to maximise your marketing efforts by focusing on individuals who have already expressed an interest in your brand and converting them into paying customers. We work closely with our retargeting partners to ensure your brand is only shown on relevant and brand-approved sites.

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Programmatic Strategy

We utilise the latest automated performance marketing technology and data-driven insights to optimise and target your brand’s customers. By leveraging real-time bidding, machine learning algorithms, and audience segmentation, Pattern can deliver personalised and relevant ads to the right audience at the right time.

Through a data-driven programmatic paid search strategy, your campaigns will be tailored to a specific audience who is most likely interested in your product, leading to higher engagement and conversion rates. This strategy provides valuable insights and data through detailed reporting and analytics, allowing us to dynamically optimise our advertising efforts towards your brand’s goals.

Performance Marketing Audits

Our best-in-class performance marketing audits provide an in-depth analysis and evaluation of your brand’s current strategies, campaigns, and overall performance. We examine various aspects such as advertising channels, targeting methods, conversion rates, and return on investment. Conducting these audits regularly ensures we identify areas of improvement and optimise our performance marketing efforts to achieve better results and maximise ROI for your brand.

Through our performance marketing audits, Pattern will give you a comprehensive understanding of your current performance and identify any weaknesses or inefficiencies in your strategies. This knowledge allows us to make informed data-led decisions and implement necessary changes to enhance your paid search efforts.

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Auction Reporting

To maximise your auction presence and minimise CPCs, we have developed a best-in-class auction reporting system. We are constantly analysing and evaluating your auction results to gain insights into what is and isn’t working at any given time. 

Our auction reports capture multiple data points, such as tracking bid prices, click-through rates, conversion rates, and overall return on investment. We then use this data to make informed decisions on how to make our bidding strategy for your brand more efficient and cost-effective.

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