Pattern AU Wins Prestigious Google Online Sales Breakthrough Award

 3 minute read time

Agency recognised for generating a 55% growth in online annual revenue for a long-standing retail client

Premier Partners Awards 2023

Melbourne – 8 December, 2023 – Leading global ecommerce and marketplace accelerator Pattern, today announced that it had won the Online Sales Breakthrough Award at this year’s Google ANZ Premier Partner Summit. Pattern was recognised with the prestigious award for its work generating a 55% growth in online annual revenue for a long-standing retail client in Australia.

The Google Online Sales Breakthrough Award recognises the agency that delivers a best-in-class e-commerce campaign that has helped clients react in real time to changing customer behaviours.

“Pattern is honoured to win the Online Sales Breakthrough Award at the Google ANZ Premier Partner Summit. This award, grounded in data and actual business results, meaningfully highlights Pattern’s success in delivering ROI and growth for our retail clients. It’s a great endorsement of our team’s effort and the substantial value we deliver brands,” said Merline McGregor, General Manager of Pattern ANZ.

Finalists in the Online Sales Breakthrough Award are assessed by Google based on the agency’s account data compared directly to other agency groups. The winning agency is the group with the highest proportional performance increase for clients over the course of a year.

To win the Online Sales Breakthrough Award, Pattern worked closely with its retail client to grow online sales year-on-year, while promoting store traffic and visibility through Google Ads solutions.

The agency’s work focused on areas like brand keyword campaigns, Performance Max campaigns, non-branded keywords campaigns, and Google discovery campaigns. Pattern also helped its client to optimise its best-selling and highest margin driving products in the Google Shopping product feed to support online sales growth.

As a result of its successful work program in 2023, Pattern delivered remarkable results for its retail client, including a significant increase in Paid Search revenue. This success was complemented by the enhanced performance of online product lines across various channels, including Google Shopping.

The retail client experienced year-on-year growth in:

  • Online revenue +55%
  • Transactions +44%
  • Click Through Rate +21%
  • Cost Per Click +15%
  • Clicks +7%

“The surge in online shopping and disruption to traditional retail models has forced brands to invest more into their digital programs to connect and entice today’s consumers. Central to a retailer’s digital marketing strategy is Paid Search and Google Shopping, not just as a means of reaching customers, but also for the data insights the activity provides. Pattern’s expertise in this area and our ability to scale reach across the Google network to promote awareness and activate sales opportunities, helps brands to fuel business growth,” concluded McGregor.


About Pattern Inc
Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall,, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit

Media Contact
Dallin Hatch
Head of Corporate Communications

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

Our Top Current Digital Marketing Trends for May 2024 - 5
Our Top Current Digital Marketing Trends for May 2024

In last month’s blog, we featured our 5 recommended strategic focuses for 2024. These were: Drive New Customer Acquisition Engage...
Must-Know GA4 Tricks for Ecommerce Brands

Google Analytics 4 (aka GA4) has been available for over three years, with the official launch back in October 2020. However, many...
Could TikTok Notes be Instagram’s New Competitor? Here’s how.

Marketers and social media enthusiasts recently saw the launch of TikTok Notes in Australia and Canada for downloading and testing...

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.