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How to Drive Profitability in eCommerce: Making Your Marketing Spend Work Smarter
In today’s ecommerce world, growing revenue is only half the battle; protecting your margins and driving profitability is what really matters. With increasing ad costs,

February 2025 eCommerce Trends & Insights
At Pattern, we’ve been closely tracking Australian eCommerce performance since 2017, first through Universal Analytics and now with GA4. Our monthly eCommerce Benchmark Report offers

Australian Marketplace Shake-Up: Amazon Thrives, Catch Closes, and Chinese Platforms Face Challenges
The Australian marketplace sector is undergoing a significant transformation in 2025. With Amazon strengthening its foothold, Catch shutting down, and Chinese platforms like Temu and