Pattern Australia Takes the Stage at the Unified Summit

Merline McGregor

March 9, 2023

My project

Pattern Australia’s local General Manager, Merline McGregor, was on the main stage last week at the Unified Summit in Melbourne – presenting in front of over 200 retail and supply chain industry professionals. Merline gave a headline talk on the topic of ‘how marketplaces are the next frontier for brands in an omnichannel environment,’ discussing a range of marketplace-related themes, including:

  • How marketplaces can act as discovery environments for brands
  • How marketplaces can enable brands to scale internationally without traditional barriers
  • Consumer trends for online and marketplace shopping
  • What the rise in marketplaces means for the Australian supply chain sector

merline presenting on the side 1

“Presenting at the Unified Summit was a great opportunity to reinforce to local brands that they need to be present where their customers are and create a seamless shopping experience across all channels. While an omnichannel approach to selling is commonly practiced by Australian brands, local businesses need to understand and benefit from the next frontier in an omnichannel retail world – digital marketplaces,” said Merline.

“Today, digital marketplaces like Amazon, eBay and Tmall account for approximately 62% of all global online retail sales, and with Amazon Australia’s revenue expected to reach $9 billion by 2025, it is clear that Australian shoppers will be increasingly present and buying from digital marketplaces in the future. As a result, all brands need to incorporate marketplaces into their omnichannel strategies to ensure they can be successful in the future.”

In addition to presentations by Pattern Australia, the Unified Summit also saw businesses like Uber Direct, Vicinity Centers, Manhattan Associates, Zebra Technologies, and Academics like DR Jason Pallant share their unique market insights.

merline standing with ticket sign

The Unified Summit was presented by Supply Chain Insights and attracted leading technology, retail and supply chain figures for a one-day festival focused on Unified Commerce and Unified Supply Chain Innovation. To watch the interview with Merline following her presentation from the summit, please click here.

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

solen-feyissa-KWZa42a1kds-unsplash
Instagram Is Now Searchable on Google: What Brands Need to Know

Instagram rolled out a major update on 10 July, 2025: public posts from professional accounts will begin appearing in Google...
Screenshot 2025-07-08 at 4.12
How to Build Brand Equity with Reels & Shorts

In 2025, vertical video is no longer a trend; it’s the standard. Reels on Meta and Shorts on TikTok and YouTube have become essential...
micheile-henderson-SoT4-mZhyhE-unsplash
Revenue Growth Playbook: Finding the Balance between Acquisition and Retention

With the upcoming peak retail season right around the corner, brands are under pressure to deliver results fast. Budgets are being...

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.