seo analytics laptop data e1700619551853

SEO Analytics

As an award-winning digital marketing agency, Pattern understands the critical role that analytics plays in optimising your online visibility and driving organic traffic to your brand. By measuring and tracking various metrics such as keyword rankings, website traffic, click-through rates, revenue, and conversion rates, we are able to paint a cohesive picture of a brand’s Organic Search performance.

By utilising advanced tools such as Google Analytics and Adobe Analytics, we can gain valuable insights into the performance of an Ecommerce website and identify areas for improvement. Our data-driven approach to SEO Analytics enables them to enhance their website’s user experience, identify potential roadblocks in the conversion funnel, and make data-backed decisions to improve website performance. 

Ultimately, investing in SEO Analytics empowers Ecommerce brands to stay ahead of their competitors, increase online visibility, and drive long-term sustainable organic growth.

seo analytics laptop data e1700619551853
SEO Analytics

Reporting & Brand Monitoring

Reporting and Brand Monitoring are essential components of our SEO Analytics offering. Reporting involves collecting and analysing key metrics from platforms such as Google Analytics, allowing our SEO experts to identify areas of improvement, measure the success of current strategies, and make data-driven decisions to optimise a brand’s visibility in search engine results. 

Our brand monitoring focuses heavily on tracking mentions of the brand across various online platforms, allowing businesses to understand how their brand is perceived, monitor customer sentiment, and identify potential reputation management issues.

Share of Voice Reporting

Share of Voice refers to the percentage of online visibility and presence a particular brand or website has in comparison to its competitors within a specific keyword or topic. It provides insights into how well a brand is performing in search engine rankings and how much organic traffic it is driving. 

Our SEO Analytics offering focuses on this metric to analyse a brand’s market position, identify opportunities for growth, and develop effective strategies to increase its online presence.

Commercial Planning
Content Production Optimisation1 scaled

Custom SEO Reporting Dashboards

Our Custom SEO Reporting Dashboards provide a comprehensive overview of a brand’s key performance metrics, designed to display important metrics, such as organic search traffic, keyword rankings, backlink profile, and on-page optimisation, in a visually appealing and easy-to-understand format. 

Our ability to customise reporting dashboards makes them completely unique to your brand, reflecting the needs of all internal stakeholders when requested. They include interactive charts, tables and diagrams that can be shared across a range of users for better reporting transparency and accountability.

Pattern-created Custom SEO Reporting Dashboards provide a centralised hub for monitoring and optimising a website’s visibility, empowering brands to drive more organic traffic and achieve their SEO goals.

Ongoing Analytics Support

For many brands, ongoing analytics support is essential for simplistic and efficient reporting. Our approach involves the continuous tracking of key performance indicators such as keyword rankings, organic traffic volume, conversion rate, and custom metrics important to each brand. 

Ongoing analytics support also allows for the identification of potential issues or obstacles that may be hindering website performance, enabling prompt action to rectify them. By engaging our team for ongoing SEO analytics services, our team will ensure that strategies are constantly refined and optimised to maximise organic search visibility and drive targeted traffic to your site.

SEO Analytics Pattern

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

Why you should be running Lead Generation campaigns on Social
Why You Should Be Running Lead Generation Campaigns on Social

Your business is likely aware of the benefits of running paid social campaigns for brand awareness and conversion metrics. However,...
Our Top Current Digital Marketing Trends for May 2024 - 5
Our Top Current Digital Marketing Trends for May 2024

In last month’s blog, we featured our 5 recommended strategic focuses for 2024. These were: Drive New Customer Acquisition Engage...
Must-Know GA4 Tricks for Ecommerce Brands

Google Analytics 4 (aka GA4) has been available for over three years, with the official launch back in October 2020. However, many...

Request a Call

Let’s accelerate together. Our marketplace experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.