As an award-winning digital marketing agency, Pattern understands the critical role that analytics plays in optimising your online visibility and driving organic traffic to your brand. By measuring and tracking various metrics such as keyword rankings, website traffic, click-through rates, revenue, and conversion rates, we are able to paint a cohesive picture of a brand’s Organic Search performance.
By utilising advanced tools such as Google Analytics and Adobe Analytics, we can gain valuable insights into the performance of an Ecommerce website and identify areas for improvement. Our data-driven approach to SEO Analytics enables them to enhance their website’s user experience, identify potential roadblocks in the conversion funnel, and make data-backed decisions to improve website performance.
Ultimately, investing in SEO Analytics empowers Ecommerce brands to stay ahead of their competitors, increase online visibility, and drive long-term sustainable organic growth.
Reporting & Brand Monitoring
Reporting and Brand Monitoring are essential components of our SEO Analytics offering. Reporting involves collecting and analysing key metrics from platforms such as Google Analytics, allowing our SEO experts to identify areas of improvement, measure the success of current strategies, and make data-driven decisions to optimise a brand’s visibility in search engine results.
Our brand monitoring focuses heavily on tracking mentions of the brand across various online platforms, allowing businesses to understand how their brand is perceived, monitor customer sentiment, and identify potential reputation management issues.
Share of Voice Reporting
Share of Voice refers to the percentage of online visibility and presence a particular brand or website has in comparison to its competitors within a specific keyword or topic. It provides insights into how well a brand is performing in search engine rankings and how much organic traffic it is driving.
Our SEO Analytics offering focuses on this metric to analyse a brand’s market position, identify opportunities for growth, and develop effective strategies to increase its online presence.
Custom SEO Reporting Dashboards
Our Custom SEO Reporting Dashboards provide a comprehensive overview of a brand’s key performance metrics, designed to display important metrics, such as organic search traffic, keyword rankings, backlink profile, and on-page optimisation, in a visually appealing and easy-to-understand format.
Our ability to customise reporting dashboards makes them completely unique to your brand, reflecting the needs of all internal stakeholders when requested. They include interactive charts, tables and diagrams that can be shared across a range of users for better reporting transparency and accountability.
Pattern-created Custom SEO Reporting Dashboards provide a centralised hub for monitoring and optimising a website’s visibility, empowering brands to drive more organic traffic and achieve their SEO goals.
Ongoing Analytics Support
For many brands, ongoing analytics support is essential for simplistic and efficient reporting. Our approach involves the continuous tracking of key performance indicators such as keyword rankings, organic traffic volume, conversion rate, and custom metrics important to each brand.
Ongoing analytics support also allows for the identification of potential issues or obstacles that may be hindering website performance, enabling prompt action to rectify them. By engaging our team for ongoing SEO analytics services, our team will ensure that strategies are constantly refined and optimised to maximise organic search visibility and drive targeted traffic to your site.
Explore Our Ecommerce Resource Library
Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.
Request a Call
Let’s accelerate together. Our marketplace experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.