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SEO Content Writing & Strategy

SEO Content Writing and Strategy is a crucial aspect to any high-growth SEO roadmap. Our SEO content marketing strategy aims to improve the visibility and ranking of your brand’s website in SERPs through long-form content. This approach involves creating high-quality, informative, and engaging content that is specifically optimised for readers first, then search engines.

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SEO Content Creation & Optimisation

Our SEO approach to article production starts with thorough keyword research to identify relevant and high-ranking keywords that align with the brand’s target audience and goals. These keywords are strategically incorporated into the article’s title, headings, meta tags, and content to enhance its search engine visibility. 

Article writing involves creating unique and valuable content that provides useful information to readers, thereby establishing the website as an authoritative source within its niche. The optimisation process of articles also includes optimising the article’s structure, formatting, and readability to improve user experience and encourage longer page visits. By consistently producing and optimising SEO articles, brands can attract more organic traffic, increase brand visibility, and ultimately drive conversions and revenue. 

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Long-Tail Keyword Research

SEO Long-Tail Keyword Research is the process of identifying and targeting specific, highly specific keywords or phrases to support a brand’s own content production. Unlike generic keywords, long-tail keywords are longer and more specific, often consisting of three or more words. This research process aims to understand the search intent of users and find less competitive keywords that can drive targeted traffic to a website.

By focusing on long-tail keywords, brands can optimise their content and increase their chances of ranking higher in SERPs specifically aligned with their niche. Through dedicated Long-Tail Keyword Research, brands are offered a deep dive into popular long-tail phrases that can then be utilised for a range of strategic initiatives, from article production to on-page copy, FAQ content and more.

SEO Content Calendars

SEO Content Calendars are essential tools to plan and organise ideas to support a brand’s content strategy. These calendars provide a structured approach to creating and publishing articles that align with both SEO best practices and user-first content. By mapping out the content creation process, our SEO content calendars help brands ensure that their content is targeted, relevant, and optimised for their site. 

They are essential for planning ahead, setting goals, and tracking progress, ensuring a consistent flow of high-quality content that drives organic traffic and improves rankings is being uploaded on-site. Our SEO content calendars also help in identifying content gaps, optimising keywords, and maintaining a consistent brand voice across various platforms.

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SEO Article Briefs

SEO Article Briefs are documents that provide a concise summary of the key points and requirements for writing optimised articles. Our article briefs outline the specific topic, target keywords, desired word count, metadata, article inspiration, and a content outline to support a brand’s internal copywriters. 

SEO Article Briefs help writers understand the purpose and objectives of the content, allowing them to create engaging and informative articles that are also optimised for search engine visibility. By following our SEO Article Briefs, writers can produce blogs that rank well in search results and significantly improve organic traffic to websites.

Competitive Content Audit

Our strategic SEO Competitive Content Audits are designed to analyse and evaluate the content of a website in comparison to its competitors in order to identify strengths, weaknesses, and opportunities for improvement. This audit helps brands understand how their content is performing in search engine rankings and how it can be further optimised to gain a competitive edge.

By examining factors such as keyword rankings, quality of content, user engagement and sessions, and rankings in SERPs, brands can identify gaps in their content strategy and make informed decisions on how to improve their website’s visibility and organic traffic. 

Competitive Content Audit also provides insights into the content strategies and best-in-class content employed by competitors, allowing brands to learn from their successes and apply similar tactics to achieve better rankings and next-level UX.

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Technical SEO

Tone Of Voice Documentation

Our SEO Tone of Voice Documentation strategically supports brands to create guidelines and instructions for maintaining a consistent tone of voice in online content. This documentation outlines the specific language, style, and tone that should be used in various types of content, such as blog posts, website copy, and social media updates, to ensure that they align with the brand’s SEO strategy. 

Our SEO experts work with your team to support the development of a range of tone of voice initiatives, from reforming and refreshing current guidelines to completely starting from scratch to align brand messaging and tone across all channels. The outcome of our SEO ToV Documentation sessions is to create a unified and recognisable brand voice that not only appeals to your target audience but also aligns with internal teams and stakeholders. 

Through this project, brands can establish a strong online presence and enhance their visibility in search engine results pages, ultimately driving more organic traffic to their websites.

Blog Archive Review

An SEO Blog Archive Review is an evaluation of the content and performance of a brand’s current blog posts. This review aims to assess the effectiveness of the blog’s SEO strategies, identify areas for improvement, and analyse the blog’s overall performance in terms of organic search traffic and rankings. It involves assessing factors such as keyword rankings, on-page optimisation, backlinks and domain authority, content quality, and user engagement metrics. 

With our SEO Blog Archive Review, brands can gain valuable insights into their past SEO efforts, make data-driven decisions for future content creation, and enhance their blog’s visibility and organic search performance.

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Keyword Seasonality

Our SEO Keyword Seasonality document is used to outline the trends and patterns of important search terms and their search volatility throughout the year. It provides valuable insights into when certain keywords are most popular and when they experience fluctuations in search volume.

This document helps brands and marketers understand the seasonality of keywords and plan their SEO strategies accordingly. By identifying peak and low seasons for specific keywords, we can get a better understanding of when to optimise website content, create targeted campaigns, and allocate resources effectively. This document is an essential tool for brands to help boost rankings and drive targeted traffic to their website.

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