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Performance Marketing Retainer

Through a performance marketing retainer with Pattern, we provide your brand with a dedicated team of experts who continuously monitor, analyse, and adjust their paid search strategy to maximise your performance and ROI. Our performance marketing retainers include everything you need to accelerate your brand online such as keyword research, ad creation, campaign setup, bid management, performance tracking, and reporting.

With our paid search retainer service, we meticulously refine your paid search campaigns through data analysis and market trends, resulting in higher-quality leads, increased conversions, and more efficient CPCs. This real-time evaluation of your account means we can be more fluid and adaptable to the ever-changing search landscape.

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Product Feed Optimisation

For ecommerce brands, having a best-in-class product feed is crucial to their success in search. At Pattern, we utilise industry-leading tools such as Channable to optimise your product feed, ensuring that it is performing at its peak and appearing in front of the right customers at the right times. Our optimisation strategies enhance the quality and accuracy of product data, including titles, descriptions, images, pricing, and other attributes.

From our initial product feed audits to our continual feed management and optimisation, we are constantly analysing industry trends, and Google and Bing best practices to ensure your brand is ahead of the competition. Having a best-in-class product feed means lower CPCs, higher ROI, and more visibility across the keywords you want to convert on.

Video Advertising

At Pattern, we offer a data-backed approach to our video advertising management service. We work with your brand to strategically plan, execute, and optimise video advertisements on a range of platforms, such as YouTube and Amazon DSP, to reach your customers. Our ongoing video advertising management provides you with a full funnel roadmap, from ad creation to targeting, placement, and tracking.

We use the power of online video advertising to engage and persuade your brand’s target audience, ultimately driving conversions and generating revenue. We utilise the latest campaign types such as Demand Gen to drive upper-funnel brand awareness, which we can then use across our other paid search campaigns. Whatever your brand’s goals, Pattern can help manage your video advertising strategy and accelerate your business growth.

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Display Retargeting

A crucial piece in our performance marketing win-back strategy, our display advertising and retargeting campaigns help capture lost revenue for your brand. Our ultimate goal is to drive brand awareness to previous visitors, engaging them to commit to purchase and convert with your brand. We utilise class-leading platforms such as Criteo to ensure your brand’s retargeting ads are seen by high-likelihood converting audiences on relevant websites.

Our team continuously monitors the performance of our retargeting and display campaigns, optimising them based on key metrics such as click-through rates, conversions, and cost per acquisition. This strategy can be a cost-effective way to reach a highly qualified audience and achieve a better overall performance marketing ROI.

Programmatic Display

Through our programmatic display advertising management services, the Pattern team utilises real-time bidding (RTB) technology to target specific audiences and deliver personalised ads based on user data and behaviour. This best-in-class approach allows us to optimise your brand’s campaigns by reaching the right audience at the right time with the right message, ultimately driving better performance and results.

Our team utilises advanced tools and technologies to identify the most relevant audience segments and develop tailored strategies to engage them effectively. We continuously monitor campaign performance, making data-driven adjustments to maximise results. The benefits include increased efficiency and cost-effectiveness, improved targeting and relevancy, and the ability to scale campaigns quickly.

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Offline Reporting

Connecting the dots between brick-and-mortar stores and online has always been a challenge for many omnichannel ecommerce businesses. However, with Pattern, we have created a comprehensive offline performance marketing reporting suite that accurately shows the interaction and correlation between online paid search advertising and in-store conversions.

We can connect the touchpoints online users utilise in their searches with offline conversions to provide a complete view of how your customers interact with your brand’s retail channels. This approach also helps show the importance of online advertising to retail teams, creating a more cohesive relationship between the two areas. Our reporting suite can track online actions to offline revenue, and the effectiveness of local advertising on nearby stores.

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