Sydney, Australia – October 1, 2022 – Industry leading snow sports and bike protection innovators, POC Sports has announced its partnership with global eCommerce accelerator – Pattern – set to optimise its Paid Search and Paid Social strategy across the Asia Pacific region.
Founded in Sweden, POC launched its APAC subsidiary in October 2020. POC now distributes its range of high-quality sports gear – including helmets, eyewear, body armor and apparel – into 16 countries across the APAC region.
Pattern is working with POC to facilitate best practice for digital and eCommerce operations, deliver a strategy for preparing for peak seasons, and the initial development of POC’s international ecommerce expansion into Japan.
“Before we even launched our Australasian operations, we had a lot of demand from consumers in this region. Since we started shipping products to Australia over 12 years ago, we have been overwhelmed by the way the region has embraced POC and our mission to save lives, reduce the consequences of accidents and protect those pursuing their passion,” said Ben Hart, eCommerce Manager at POC Sports APAC. “With Pattern on board to optimise and grow our online presence, we’re excited to offer a localised approach to our digital operations.”
Pattern will work in partnership with POC to optimise its digital programs and reach, connect and attract APAC consumers. Patten will do this through focusing on consumer behavior to support even better performance through Paid Search and Paid Social activity.
About Pattern Inc
Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,100 employees operating from 22 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall, JD.com, eBay and other marketplaces. We act as the authorised Amazon seller to more than 100 brands, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. In 2018, Pattern acquired Practicology, a global digital consultancy and agency with a presence and strong client base in Australia. For more information, visit www.pattern.com/au
About POC
POC, a leading manufacturer of helmets, eyewear, protection and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’. Visit au.pocsports.com
Media Contact
Kane Lewis
Mulberry Marketing Communications
klewis@mulberrymc.com
POC
Ben Hart
ben.hart@pocsports.com
