Pattern sees Strong Growth during China’s 11.11 Shopping Festival

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Pattern's GMV rose 654% year-on-year, as our brand partners’ Tmall stores gain prominence in their respective categories.

Pattern sees Strong Growth during China’s 11.11 Shopping Festival

HONG KONG – November 30, 2021 – Pattern is delighted to announce strong trading results for the brands we represent in China over the recent 11.11 Shopping Festival (also known as Singles’ Day). The shopping event saw a total of 290,000 brands participating, with 900 million Chinese shoppers making purchases, according to Alibaba.

Pattern’s total GMV in China for November 1st to 11th rose by 654% on last year, as we have onboarded several high-profile brands since the same period in 2020. Brands who have been trading with Pattern in China for more than a year also saw solid growth, with an average 50% year-on-year uplift in sales over the period.

Our teams in Guangzhou and Hong Kong have worked very hard in recent months to maximise the profile of the brands we represent on Tmall, through a mixture of on-platform advertising and off-platform demand-generation and brand awareness campaigns.

As a result, we now represent two supplements brands that are in the top 1% for cross-border sales in their category, and a pet supplement brand that is number six in its cross-border category. We have also achieved the number one position in the medical devices category for a brand whose Tmall Global store was only launched in September 2021.

Pattern’s General Manager for Asia, Arthur Cheung, commented on the results: “We have added some very high-profile brands to the portfolio we represent in China in the past 12 months. Our 11.11 results prove that we can quickly accelerate sales for brands that are new to selling on Tmall, as well as deliver continued growth for those who are more established in the market. Thanks to my team for their dedication to ensure such great results for our brand partners during Pattern’s most successful 11.11 yet.”

The Chinese ecommerce market, and particularly selling on Tmall, continues to be one of the most exciting opportunities for Western brands to expand their customer bases and drive fast growth. Alibaba reports that the latest 11.11 event generated a gross merchandise volume (GMV) of US$84.5 billion, and reported a further US$54.6 billion in GMV for the event.

If you would like more information on how we partner with brands to represent them on Tmall and other marketplaces in Asia and around the world please contact us at

About Pattern

Born in Utah’s Silicon Slopes, Pattern has become the industry’s leading player in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 900 employees operating in 18 countries, helping leading brands achieve accelerated growth on D2C websites and across hundreds of global marketplaces — including Amazon,,, eBay, Tmall, JD, and Mercado Libre. To learn more, visit or email

Pattern Media Contact

Joanna Perry
Global Head of Marketing

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