Melbourne – August, 2025
Dr. Bronner’s, the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.
As the exclusive importer of Dr. Bronner’s Organic Body Care to Australia and New Zealand, Lateral Food Corporation has helped the brand build a loyal following locally. However, Dr. Bronner’s Amazon presence wasn’t reflecting the full strength of the brand. Product listings lacked structure, images were inconsistent and pricing was frequently undermined by unauthorised resellers.
Pattern worked with Lateral to create a cleaner, more compelling brand experience on Amazon. The partnership aimed to sharpen Dr. Bronner’s presence, improve discoverability and put brand control back in the right hands.
“Dr Bronner’s. stands for integrity, in its products and how it shows up as a brand,” said Vanita Hutchinson, Sales Manager for Lateral Foods Corporation. “Dr Bronner’s. needed its Amazon storefront to reflect that; something that was structured, engaging and true to its values. Pattern helped make that happen.”
Pattern restructured Dr. Bronner’s catalogue, enhanced titles and SEO and rolled out a refreshed storefront built around lifestyle content and intuitive navigation, including subpages by scent. These enhancements drove a 38% lift in average monthly units sold and a 55% increase in monthly revenue growth between January and May 2025, compared to the same period the year before. Storefront traffic nearly doubled, signalling a significant boost in customer interest and engagement.
“Dr. Bronner’s already had an incredible following and a strong product lineup,” explained Merline McGregor, Managing Director for Pattern Australia. “Our focus was on elevating the brand’s online presence to match that strength, refining the catalogue, optimising the experience and ultimately helping more customers connect with Dr. Bronner’s in an authentic way.”
Unauthorised sellers had previously flooded the listing space, creating inconsistent pricing and diminishing trust. Pattern’s tools helped the brand identify and respond to these sellers quickly, increasing Amazon Buy Box wins from 66% to 90%.
“Working with Pattern has made a real difference. They helped us protect the brand while opening up new opportunities to grow,” said Hutchinson. “Their team understood what matters to us and brought that to life in the way customers experience our products online.”
Advertising has played a crucial role in the brand’s marketplace turnaround. As of May, Pattern’s targeted campaign strategy now accounts for 93% of Dr. Bronner’s Amazon sales in Australia, driving sustained performance and standout results during key retail events.
“When brands combine great products with the right catalogue and promotional strategy, the results speak for themselves. By understanding when and how customers shop, we’ve been able to position Dr. Bronner’s front and centre during high-impact moments and turn that visibility into real growth,” McGregor concluded.
