Case Study
UAE Retail Group
LOCATION
United Arab Emirates
WHEN
August 2018
SIZE
900+ Stores
COUNTRIES
19+
Key Challenges
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OUTDATED TECHNOLOGY
- Brand had no access to the latest technology.
- Brand’s current technology was not fit for purpose.
ORDER MANAGEMENT
- Brands’ current order management system was struggling to keep up with in-store stock.
- Omnichannel customer experience was negatively affected.
PHYSICAL RETAIL MARKET CHALLENGES
- A physical retail market and online presence were difficult to manage.
- The brand wanted more online sales.
SLOW OMNICHANNEL GROWTH
- The brand had a large retail group in physical locations, but needed to grow its online presence.
- The brand’s omnichannel strategy needed adjustment to fit current market standards.
PATTERN
Our Approach
We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.
Results
OMNICHANNEL STRATEGY
- Pattern delivered an ecommerce omnichannel framework that the brand started implementing.
- Brand is now planning to build a dedicated omnichannel team to support the strategy and changes.
NEW SITE
- The brand’s first transactional site successfully thanks to Pattern’s insights.
- Traffic and conversion rates were delivering above expectations.
HIGHER TRAFFIC
HIGHER CONVERSIONS
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