Breaking into Amazon AU: The Playbook Behind Thorne’s Explosive Growth

Pattern initially launched Thorne on Amazon AU with a carefully curated range. Once the listings were optimised and marketing campaigns were activated, the brand’s true potential quickly became evident. 

Over the past two years, the range has expanded sixfold, offering Australian customers a much broader assortment. Thorne’s Amazon presence is further strengthened with enhanced A+ Content and an engaging Brand Store, delivering a comprehensive brand experience to customers.

1. Content Localisation to Maximise Relevance
   
   Pattern tailored Thorne’s product content specifically for the Australian market, leveraging a range of internal and external tools. This approach has delivered a more cohesive and holistic customer shopping experience on Amazon.
   
   
   
2. Full Funnel Marketing Activation
   
   Through a combination of curated on- and off-platform marketing campaigns, we elevated Thorne’s listings to top positions across key categories and significantly expanded the brand’s overall presence.
   
   
   

3. Brand Equity Protection

   Maintaining Thorne’s globally recognised premium brand status was the primary objective for the Australian market. This was accomplished by implementing our automated system for identifying and safeguarding against unauthorised sellers, coupled with high-quality content provided for our extensive product line.