Case Study
Skechers’ China D2C Site
Skechers is a global footwear brand. Pattern’s Greater China team helped trade Skechers’ Chinese ecommerce site.
LOCATION
China
WHEN
SIZE
$5.2B Net Sales
COUNTRIES
170
Key Challenges
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CHINA D2C SITE
- Skechers employed Pattern to be their D2C Trading Partner and help run their China D2C operations.
CUSTOMER SERVICE
- Skechers employed Pattern’s Greater China team to take care of personalized customer service for their China D2C customers.
PATTERN
Our Approach
Results
We created an integrated marketing and operation strategy across Skechers’ D2C site and marketplaces. Due to Pattern’s efforts, site revenue grew by 133% in 2018, to RMB32 million (US $4.8 million). The site acquires 500 new users every day. Skechers.cn is the third best performing Chinese D2C site for sneakers by sales.
D2C REVENUE UP
- Site revenue grew by 133% in 2018, to RMB32 million, or US$4.8 million.
HIGH PERFORMANCE
- Skechers.cn is the third best performing Chinese D2C site for sneakers by sales.
D2C USERS UP
- Skechers’ China D2C site acquires 500 new users every day.
INTEGRATED STRATEGY CREATION
- Pattern created an integrated marketing and operation strategy across Skechers’ D2C site and marketplaces.
D2C Site Revenue Up
133%
500
Daily New Users
Strategy
Integrated Marketplace
3rd
Best Performing D2C Site in China
133%
D2C Site Revenue Up
500
Daily New Users
Strategy
Integrated Marketplace
3rd
Best Performing D2C Site in China
Let's Talk About Partnership
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