Case Study

Jac + Jack: +83% MoM Uplift in SEM Revenue After One Month Working with Pattern

In Australia, Pattern took over Jac + Jack’s (a well known designer fashion brand’s) Google Ads account and doubled their revenue within one month of working on the account.

LOCATION

Australia

WHEN

2024

SIZE

>100 stores hold stock in Australia

COUNTRIES

Key Challenges

Operating in a very competitive industry, Jac + Jack engaged Pattern to help to grow their business. Pattern implemented a full funnel SEM strategy focussing on revenue growth, while maintaining a profitable ROAS for the business without relying on discounting.

INCREASING VISIBILITY

Jac + Jack and Pattern targeted for visibility and traffic to make sure to be present alongside competitors and wholesalers

DRIVING REVENUE GROWTH

To increase revenue growth across SEM at a profitable return (ROAS)

PATTERN

Our Approach

We followed the following approach in the first month (1) We implemented the findings of our 30+ category account audit (2) We focussed on account hygiene, quick wins and thorough day to day optimisations (3) We refreshed assets and ad copy following the latest best practice (4) We rolled out a new Pmax structure (5) We started working on the product feed

Alara Berisha

Digital Marketing Manager

“Pattern have been such an amazing Digital agency to work with. Our paid media results have almost doubled within our first month working with the team. The team is very genuine and always there to help, no matter what your business size is. Highly recommend checking out Pattern if you are in the market for a new agency.”

Results

We achieved +83% uplift in revenue MoM and +175% YoY while maintaining a highly profitable ROAS for the business. A key win was that we completely turned around the performance across Pmax by rolling out a new structure and implementing best practice which led to Pmax being the second biggest revenue driving campaign across the account. In addition, we also managed to increase the visibility across Google and saw a 45% uplift in clicks MoM (36% YoY) by driving more high quality traffic to the site.

INCREASED REVENUE

Google Ads revenue increased by 83% MoM and 175% YoY.

The increase in quality traffic to the site and conversion rate remaining flat, led to a 55% uplift in conversions MoM.

TRAFFIC UPLIFT

Due to broadening the keyword coverage and expanding our focus across Pmax, we were able to send more quality traffic to the site. Clicks were up 45% MoM and 36% YoY which meant we brought more people into the funnel to retarget at a later point.

REVENUE INCREASE

83%

12k to 18.6k

Traffic Increase

+30%

Pmax Revenue

92 to 155

Conversions

83%

REVENUE INCREASE

12k to 18.6k

Traffic Increase

+30%

Pmax Revenue

92 to 155

Conversions

Schedule Demo

Our marketplace growth experts will walk you through our ecommerce business solutions for you as a Pattern partner. Discover what you’ve been missing from an ecommerce solutions company by chatting with us today.

Learn More

Jac + Jack: +83% MoM Uplift in SEM Revenue After One Month Working with Pattern

Key Challenges

PATTERN

Our Approach

Results

12k to 18.6k

+30%

92 to 155

Schedule Demo

Digital Shelf