Case Study

Jac + Jack: +83% MoM Uplift in SEM Revenue After One Month Working with Pattern

LOCATION

Australia

WHEN

2024

SIZE

>100 stores hold stock in Australia

COUNTRIES

1

JJ Case Study

Key Challenges

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

INCREASING VISIBILITY

Jac + Jack and Pattern targeted for visibility and traffic to make sure to be present alongside competitors and wholesalers

DRIVING REVENUE GROWTH

To increase revenue growth across SEM at a profitable return (ROAS)

PATTERN

Our Approach

We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.

Results

INCREASED REVENUE

Google Ads revenue increased by 83% MoM and 175% YoY.

The increase in quality traffic to the site and conversion rate remaining flat, led to a 55% uplift in conversions MoM.

TRAFFIC UPLIFT

Due to broadening the keyword coverage and expanding our focus across Pmax, we were able to send more quality traffic to the site. Clicks were up 45% MoM and 36% YoY which meant we brought more people into the funnel to retarget at a later point.

REVENUE INCREASE

83%

12k to 18.6k

Traffic Increase

+30%

Pmax Revenue

92 to 155

Conversions

83%

REVENUE INCREASE

12k to 18.6k

Traffic Increase

+30%

Pmax Revenue

92 to 155

Conversions

Schedule Demo

Our marketplace growth experts will walk you through our ecommerce business solutions for you as a Pattern partner. Discover what you’ve been missing from an ecommerce solutions company by chatting with us today.

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.