Case Study

Manning Cartell increases automated revenue +72% YoY

MANNING CARTELL engaged Pattern to provide strategic CRM support, focusing on improving automations and database growth.

PARTNER SINCE

October 2023

WEBSITE

https://www.manningcartell.com.au/

REGIONS

Australia

SELLER CATEGORY

Women’s Fashion

Performance

+72% increase in automated revenue YoY

Pattern optimised and executed new automation flows such as Back In Stock, Price Drop, Birthday and Bridal.

+367% increase in pop-up form submission rate

Through optimising their on-site pop-up, MANNING CARTELL were able to acquire 6x more emails per week.

+34% increase in Conversion Rate of Abandon flows YoY

Achieved through AB testing, personalisation and first-time purchase strategies.

PATTERN

Our Approach

Pattern were engaged on an interim basis to oversee website operations and implement CRM and Ecommerce strategies. This involved analysing their email and SMS channels which identified opportunities to grow automated revenue, drive first-time purchases online and personalise communications to increase engagement with campaigns.

Results

Due to executing new automation flows and personalising communications, MANNING CARTELL experienced a +29% increase in Email channel revenue, as well as a +16% increase in Conversion Rate YoY.

PRICE DROP AUTOMATION

Highly engaging automation with a 13% click rate and 68% open rate.

ABANDON SERIES

Optimisations to these flows saw a +174% increase in revenue and +34% Conversion Rate.

SMS CHANNEL

SMS grew +49% YoY revenue through a range of personalisation strategies and trialling transactional messaging.

CLICK RATE INCREASE

Through creative layout testing and suggesting new formats, this resulted in a +83% uplift YoY in Click Rate on email campaigns.

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