Case Study

Manning Cartell increases automated revenue +72% YoY

PARTNER SINCE

October 2023

WEBSITE

https://www.manningcartell.com.au/

REGIONS

Australia

SELLER CATEGORY

Women’s Fashion

Performance

+72% increase in automated revenue YoY

Pattern optimised and executed new automation flows such as Back In Stock, Price Drop, Birthday and Bridal.

+367% increase in pop-up form submission rate

Through optimising their on-site pop-up, MANNING CARTELL were able to acquire 6x more emails per week.

+34% increase in Conversion Rate of Abandon flows YoY

Achieved through AB testing, personalisation and first-time purchase strategies.

PATTERN

Our Approach

We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.

Results

PRICE DROP AUTOMATION

Highly engaging automation with a 13% click rate and 68% open rate.

ABANDON SERIES

Optimisations to these flows saw a +174% increase in revenue and +34% Conversion Rate.

SMS CHANNEL

SMS grew +49% YoY revenue through a range of personalisation strategies and trialling transactional messaging.

CLICK RATE INCREASE

Through creative layout testing and suggesting new formats, this resulted in a +83% uplift YoY in Click Rate on email campaigns.

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