Case Study

Increasing Revenue Through PMax Segmentation for Thankyou

To maximise results, we wanted to set up granular PMax segmentation. We knew however, that spreading budgets too thin across multiple campaigns can reduce campaign learnings and Google’s ability to optimise.






Personal Care & Cleaning

HandBodyWash 1


+30% Increase in ROAS

+14% Increase in Conversion rate

-7% Reduction in CPA

Our Approach

By utilising feed attributes, we segmented the PMax campaign by the different product categories, and used category-specific ad copy and assets.

  1. Segmenting at an asset group level rather than campaign level allowed for increased learnings within the campaign, rather than siloed.
  2. Tailored audience signals ensured customers were being shown ads that were highly relevant to their needs.

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