Case Study
Increasing Revenue Through PMax Segmentation for Thankyou
To maximise results, we wanted to set up granular PMax segmentation. We knew however, that spreading budgets too thin across multiple campaigns can reduce campaign learnings and Google’s ability to optimise.
PARTNER SINCE
2023
WEBSITE
REGIONS
Australia
SELLER CATEGORY
Personal Care & Cleaning
Results
Our Approach
By utilising feed attributes, we segmented the PMax campaign by the different product categories, and used category-specific ad copy and assets.
- Segmenting at an asset group level rather than campaign level allowed for increased learnings within the campaign, rather than siloed.
- Tailored audience signals ensured customers were being shown ads that were highly relevant to their needs.
Schedule Demo
Our marketplace growth experts will walk you through our ecommerce business solutions for you as a Pattern partner. Discover what you’ve been missing from an ecommerce solutions company by chatting with us today.