Case Study
Google Shopping Feed Optimisation
In 2023, Pattern audited the Google Shopping feed of a popular retail fashion brand, using a feed management tool (Channable) to optimise their feed more in line with Google best practices.
LOCATION
Australia
SELLER CATEGORY
Children’s Clothing
Results
Our Approach
We ran a 40-category audit deep-dive, which scored the clients feed at 73%, showing specific areas for improvement.
A detailed optimisation project plan was created, with tasks set for both Pattern and the client, to improve the feed quality score.
- The audit output identified the feed hygiene levels and tasks that needed to be completed to align with best practices
- We created a detailed project plan including over 50 tasks across all markets which were migrated to a project management platform
- We used our Channable feed management tool to implement the multiple recommendations, using a combination of feed rules to override and launch the new shopping feed content.
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