Case Study
Converse Channel Review
LOCATION
Australia & New Zealand
WHEN
2016
SIZE
800+ Stores in AU
COUNTRIES
2
Key Challenges
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ACCELERATING GROWTH
- Converse wanted to increase their online channel growth.
INCREASING CONVERSION
- Converse wanted to increase the conversion on their online channels in ANZ.
PARTNERSHIP
Our Approach
We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.
Results
REVENUE INCREASE
- Revenue increased by 50% after taking on the top 10 changes from our channel review roadmap.
CONVERSION RATE INCREASE
- Conversion rate increased 27% after taking on the top 10 changes from our channel review roadmap.
REVENUE INCREASE
50%
27%
Conversion Rate Increase
Roadmap
Online Growth
Key Projects
Redesign pages, performance tuning, etc.
50%
REVENUE INCREASE
27%
Conversion Rate Increase
Roadmap
Online Growth
Key Projects
Redesign pages, performance tuning, etc.
Schedule Demo
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