Case Study
Brunae Body grows Amazon Ad purchases by 234% with Pattern
AI-powered ad targeting and placement optimisation helped tanning brand Brunae Body break into a competitive category and double its click share in just three months.
Partner
Since January 2025
Website
Region
Australia
Category
Amazon – Tanning Products
Key Challenges
Brunae Body faced classic new-entrant challenges:
- Limited click share across core search terms in a crowded tanning category
- Low brand recognition among Amazon shoppers
- Difficulty competing against well-established tanning brands with significantly larger advertising budgets.
- Traditional optimisation approaches were too slow to respond to fast-changing demand signals and shift budget toward high-intent placements in real time
PATTERN
Our Approach
Building visibility through a relevance-first strategy
To address Brunae Body’s low visibility and limited click share, Pattern focused on making the brand more visible in the moments that mattered most. The strategy centred on maintaining strict relevancy controls across core tanning searches, so Brunae Body could appear consistently against high-intent shopper queries and compete more effectively against larger, more established brands.
Responding to shifting search behaviour in real time
Pattern identified a clear shift in shopper search behaviour between Q3 and Q4, as demand grew for terms like “tanning oil” and “tanning,” while more generic “tan oil” searches declined 60% in volume.
Pattern continuously adjusted bids and placements to align with evolving shopper intent and prioritise the most relevant search opportunities as demand changed.
Even in a declining segment like “tan oil,” Brunae Body still grew its share by 1.95 points through relevance-based optimisation.
Using AI-powered placement optimisation to scale what worked
Pattern used its proprietary AI analytics tool, Destiny, to make intelligent, real-time bid and placement decisions.
This allowed Brunae Body to respond to evolving search trends within hours rather than weeks, giving the brand an early-mover advantage as shopper demand shifted.
As conversion data came in, the system continuously refined its approach, scaling winning placements and pulling back on underperforming ones. Over time, this created a compounding effect that accelerated growth throughout the quarter.
Results
Brunae Body entered a crowded category with limited visibility and no established presence on Amazon Australia. By partnering with Pattern, the brand built its footing fast, growing click share and purchases in just one quarter.
- Brand Clicks: +201% quarter-over-quarter
- Brand Click share: Grew from 2.7% to 6.3% quarter-over-quarter, capturing a larger share of shopper attention within the tanning category
- Brand purchases: +234% quarter-over-quarter, reflecting stronger reach and better shopper targeting
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